If you never estimated a range of hours along with your rate, the client may end up with sticker shock when they receive the final invoice.
Without understanding these figures, you won’t know how to price to be profitable.
You should know what your baseline is to get paid enough to cover your time and expenses and make a profit.
The worksheet is available for download free of charge. Then you need to calculate a minimum hourly rate. Ilise Benun of Marketing Mentor has a great Overhead and Hourly Rate worksheet (2.6 MB PDF) to help you realize what you need to consider for all of this. When it comes to pricing, you should first figure out the minimum you need to charge in order to cover your expenses: To be profitable, you don’t need to charge big bucks. Mistake #1: Not Knowing If You’re Profitable 17 Questions You Must Ask During a Design Consultation.